Please meet Anadolu Group
In 2014Turkish holding Anadola Group became the member of the Foreign Investors’ Council chaired by the President of the Republic of Kazakhstan. The Chairman of Anadola Group Mr. Tuncay Özilkhan speaks about achievements that this group of companies has reached in global and Kazakhstan market.
Anadolu Group was founded by the Yazıcı and Özilhan families in 1950 in Turkey. Today, the Group operates in 18 countries from the Atlantic to the Pacific, with 80 companies, 61 production facilities and close to 29 thousand employees. The major areas of business include the beer, soft drinks, automotive, retail and finance sectors.
Anadolu Efes, one of the major companies of the Group, is a beer producer as well as a non-alcoholic beverage producer-bottler, with operations in a wide geography that covers Turkey, Russia, CIS countries, Europe, Central Asia and Middle East. It started its production and sales operations in Turkey in 1969 with two beer factories and became the market leader in the 80’s. In the same decade, the company focused on export business to grow in the international markets. In the nineties, Anadolu Efes decided to invest outside of Turkey. Countries with cultural and geographic affinity were prioritized. The goal was “to grow on the vast geography from Adriatic to Pacific”.
With the support of this igniting target, the first investment was made in 1996 in the mining city of Karaganda located in north-eastern Kazakhstan. To manage the operations, Efes Breweries International (EBI) was established in Netherlands in 1998. Investments in Kazakhstan were followed by those in Russia in 1999, Moldova and Serbia in 2003. New factories were opened in Russia and Almaty in 2003. In the same year Anadolu Efes’ foreign sales exceeded half of its total sales.
These days Efes Kazakhstan has two breweries in Karaganda and Almaty – the opening ceremony of the last one in 2003 was kindly attended by His Excellency Mr. President – with around 1000 employees. After entering the Kazakhstani market Efes Kazakhstan in 1997 managed to become a market leader in just 13 years having increased its market share from 8% to 60%. Now it is the biggest tax payer in alcohol industry, paying annually more than 7 bln Tenge of taxes and other obligatory payments.
In 2006, EBI acquired Russia’s seventh largest beer producer Krasny Vostok Beer, a group based out of Kazan, and two years later, Georgia’s leading beer company, Lomisi. The steady growth of the company brought a strategic alliance to the company. In 2012, Anadolu Efes strategically aligned with SABMiller, world’s second largest beer producer. As a result, Anadolu Efes acquired 3 breweries in Russia, 1 brewery in Ukraine from SABMiller, and strengthened also its sales and distribution capabilities in the region.
Today, in terms of liters of beers sold, Anadolu Efes’ foreign market sales account for three quarters of its total turnover. With its 15 breweries, 7 malt production facilities and 1 hops processing facility spread across 6 countries, Anadolu Efes is the fifth biggest beer manufacturer in Europe and tenth in the world.
Anadolu Efes conducts soft drink operations in Turkey and abroad through Coca-Cola İçecek (CCI) in which it controls a 50.3% stake. CCI, is the sixth largest bottler in the Coca-Cola System in terms of sales volume and produces, distributes and sells sparkling and still beverages of The Coca-Cola Company (TCCC) across Turkey, Pakistan, Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan, Jordan, Iraq, Syria and Tajikistan. CCI commenced its soft drinks operations in Kazakhstan, Kyrgyzstan, and Azerbaijan in 1993. Today, CCI employs 11,000 people and has a total of 23 plants, offering a wide range of beverages to a consumer base of close to 370 million people. Kazakhstan and Pakistan are CCİ’s two biggest markets in its international operations. In addition to sparkling beverages, the product portfolio includes juice, water, sports and energy drinks, tea and iced teas.
In Kazakhstan Coca-Cola Almaty Bottlers produces carbonated and other beverages at its factory with 700 employees. Since CCAB commenced operations in Kazakhstan, the total investment of the company in Kazakhstan has amounted to $220 million. Now we are building of a new plant in Astana, which will bring our total investments to $420 million by 2020.
In the automotive sector Anadolu Group is successfully continuing the partnerships and joint ventures it has entered with the brands Isuzu, KIA, Geely, Lombardini, LS Tractors, Landini, Solis, Gallignani, Honda Power Products, Hitachi and Cooper Tires. With the agreement made with McDonald’s, who have been in the fast food restaurant sector in Turkey for the last 27 years, it has been their licensing company in Turkey since 2005. It operates with the brands Komili, Kırlangıç and Sezai Ömer Madra in the oil sector, Faber-Castell, Adel and Atlas in the stationery sector, Anadolu Bilişim Hizmetleri in the informatics sector, and Efes Tur in the tourism sector. The Group, which continues its operations in the finance sector with Abank, Ayatırım and Alease, is also continuing its investments in the energy sector, which it aims to turn into one of its principal lines of business in the future. It aims to reach a fruit tree portfolio of 2.5 million at the end of 2013, with Anadolu Etap, which has reached a portfolio of 1 million fruit trees in the industrial agriculture sector, in 3 years. And with the newly established Anadolu Gayrimenkul company, it is progressing towards becoming an important player in the real estate sector.
Anadolu Group continues its social responsibility activities with sensitivity, in order to make a contribution to the community in the areas of wellbeing and sports, through the Anadolu Foundation, Anadolu Health Center and Anadolu Efes Sports Club.