The KAZAKHSTANIKA National Branding Agency: media projects, branding, firm corporate style, consulting, PR, Kazakhstan business magazine, the investkz.com investment portal

KAZAKHSTANIKA National Branding Agency

NEWS

Dear customers!

We are glad that you want to become closely acquainted with us. We hope that our acquaintance will be useful and helpful for you.

Who we are

Kazakhstanika National Branding Agency is represented by a team of highly skilled professionals, who have more than ten years experience working on the Kazakhstan market. By using our own professional and innovative approach, we can efficiently cope with tasks of any complexity. We highly appreciate that our Customers trust us. We respect their individuality and offer only unique solutions to them.

Our principles for running the business is reliability, openness and, competency.

What we specialize in – The creation of corporate brands for companies which are engaged in the raw material, financial, and industrial sectors of the economy.

Our mission is to add to strengthening the reputation and increasing the value of the intangible assets of Kazakhstan companies.

Our goal is to create a brand name for your Company that will be understandable and respected by your clients.

What we do

A successful brand for your Company with an explicitly developed brand platform, an efficient marketing strategy, a full spectrum of advertisement and PR materials for promotion purposes.

How we build up our activities

Based on the results of your Company’s brand and a competitive environment analysis, we develop the brand communication that makes us become closer to understanding the goals and values of the brand you need. We choose means, which are the most appropriate for providing the necessary information to your clients and partners, and which will add to the development of efficient cooperation with them.

We develop a program of actions, aimed at determining the company’s competitive position, increasing the company’s value and social importance.

We specialize in

Brand consulting

Analytics

Marketing strategies

Company’s brand positioning

Naming

Corporate identity

Brand-book, Guideline

Also:

Marketing PR. Support and promotion of the marketing policy and company’s actions in sales through use of the PR technologies

Print. Graphic design, advertisement materials, printing, and logistics

Web. Corporate web-sites, information portals, Internet-shops, social projects, multimedia presentations, flash- and promotion web sites, Internet projects (including the accounting and reporting systems integration), hosting, and technical support

Video. Full range of services in the field of creation of video and audio products at any level

Why us?

Our company is able to implement your project at the highest level. This is evident from the following:

We have ten years experience on the Kazakhstan market and an awareness of the key sectors of the domestic economy
Integrated marketing approach to the creation of a brand
Modern and integrated marketing technologies
High level creativeness in the field of design and copyright
Rational price policy
Own information resources: the Kazakhstan magazine and investment portal www.investkz.com
Organization of business-trainings and seminars
Publishing projects of the national level

You can read more information about our projects in our presentation (download in PDF) or on www.kazakhstanika.kz

Kazakhstan international business magazine
Mission of the magazine. Helping leaders of Kazakh business expand their capacities and reach for the international arena. The magazine is published every two months with a circulation of 2,000. Articles in the magazine have illustrations, and are in English and Russian.

Being a publication for professionals, this magazine only publishes accurate and quality analytical material in the sphere of business and investment. It draws special attention to the development of the oil and gas, mining and power engineering sectors; the transport and telecommunications, financial and banking markets; agriculture and other key sectors of the economy.

Our readers are captains of the economy: leaders and top managers of investment and business structures, heads of national companies and development institutions, representatives of central government agencies, members of parliament, diplomats, private investors and independent experts.

The topicality of information published, the professional presentation of material and the popularity of the magazine with both Russian-speaking and English-speaking readers are the very factors that have resulted in many companies now choosing Kazakhstan as an efficient PR instrument to promote themselves. The magazine is distributed at international forums, exhibitions and conferences. The magazine is delivered personally to heads of leading local and foreign companies that make up the elite of Kazakhstan’s business community. The magazine is regularly read by officials from government agencies and heads of national companies and development institutions.

Purchasing a subscription to the magazine from the editorial office is the most reliable and quick way of receiving our magazine. Its advantages are obvious: subscribing to the current issue of the magazine from any date; making a payment and purchasing a subscription in any form convenient for you; additional discounts for regular and corporate subscribers; the magazine is delivered to your door immediately after its publication. You can also subscribe from the catalogues of the following media distribution agencies: Evraziya Press (the magazine’s subscription index is 75830), Evrika Press (75830), KazPress (75115), KazPost (75115).

The investkz.com investment portal
The investment portal is another project from the Kazakhstan Publishing House. It aims to give an opportunity to Internet users from various companies to receive the most current economic and business information about Kazakhstan. According to the Rambler’s Top 100 counter, more than 15,000 visitors a month on average visit www.investkz.com, including 10,000 unique users. The www.investkz.com website develops and expands the Kazakhstan international business magazine’s potential as an information floor for local and international business. That is why the material of the magazine’s electronic version makes up the main content of this website.

The main analytical products of the website include editorial surveys, articles written by experts and success stories of local and foreign companies operating in Kazakhstan. News can be read on a daily economic and corporate newswire and on the Events and Press Releases pages. The Business Guide page specially offers foreign investors material about various aspects of doing business in Kazakhstan and the investment potential of its economy. The Country Profile page contains comprehensive information about our country to familiarise Internet users with its history, culture and customs.

Information exchange is another instrument offered by the website. Heads of press services and PR managers can efficiently use its capacity to promote their companies because the website is open for posting corporate news and press releases. Developing information cooperation, we aim to make www.investkz.com the best Kazakh business website.

THE HISTORY OF THE KAZAKHSTANIKA PUBLISHING HOUSE

How did we get started in this business?

In April 1999, three of us, after leaving one respectable departmental enterprise, established a small publishing company with a rather ambitious name – Mineral Resources of Kazakhstan – and we then started publishing a magazine with the same name. Though that magazine did not exist for a long time, its readers – geologists, ecologists, and petroleum and mining specialists – became our fist customers for the new publishing company. We provided and continue to provide the full range of services (from booklets and leaflets to corporate reports and calendars) to those customers. Even today we still look back & remember our first customers to whom we owe so much to and who also enabled us to start our business and believe in ourselves.

What has happened since that time?

In May 2000, we launched a project that determined the further development of our company for several years. With the assistance of the Kazinvest Company we created a new magazine entitled, InvestKazakhstan – designed as a forum for our government to hold direct dialogue with foreign investors. Notwithstanding, our experience with Invest Kazakhstan allowed us to solidify our own technologies and know-how in the publishing business.

Those very technologies also allowed us to achieve an advanced performance level and realize such publishing projects as: Investors Guide, and Kazakhstan is the Pearl of the Central Asia editions, along with the Sony Surleu album of pictorial art by Kazakhstani artists in the sixties, and the Kazakhstan State Book (2004) just to mention a few. We think that those different projects could be conjoined by one capacious word – "Kazakhstanika" (i.e. literature about Kazakhstan). This very word was chosen to name our company.

This symbolic event occurred in spring 2003. Two years later the winds of change reached our magazine. By that time our potential of cooperation with Kazinvest was exhausted and the magazine’s appeal required a substantial change. As a result, we amicably ended our cooperation with our partner and gave a new name to our edition – Kazakhstan International Business Magazine. Publishing that magazine brand begin in April 2005.

In the begining of 2009 we made rebranding and correction of business positioning. Today Kazakhstanika provides wide spread of services in corporate branding.